Own label

Polish fashion brands have gained remarkable visibility since the 1990s, and a big part of that phenomenon was played by the designers who crafted each brand’s signature style (often working in teams in conflict with each other, their investors or sales teams).

Designers building their own eponymous brands would come later, when the market settled down a bit. Contests were set up to seek out young talents, such as the Srebrna Pętelka (Silver Spool) held during the Poznań trade fair or the Złota Nitka (Golden Thread) started in Łódź in 1992.